YOIA SPIRITS — ECONOMICS

Does It Actually Make Money?

Two revenue lines — the door and a negotiated share of the bar — against venue, talent, production and Guide commission. Move the sliders.

Event Inputs

Attendance150
Ticket priceR$ 55
Bar spend per headR$ 70
Your share of bar25%
Guides working8
Venue costR$ 1.500
Guide tier

Attendance Funnel

Attendance target120 people
Active Spirit Guides10 guides
Committed guests per Guide12 each
Covered by Guides alone
85%
Guides deliver ~102 people. You need 18 more from channels.
Gross Revenue
R$ 10.875
Total Costs
R$ 8.465
Net to YOIA
R$ 2.410
Net per head
R$ 16,067
Break-even
117 people
Est. monthly net
R$ 9.640
Guide tier
chama

P&L Breakdown

Revenue in
Ticket sales (150 × R$ 55)R$ 8.250
Bar share (25% of R$ 10.500)R$ 2.625
Costs out
Guide commission — tickets (20%)−R$ 1.650
Guide commission — bar (8%)−R$ 840
Guide hosting fees (8 × R$ 150)−R$ 1.200
Venue−R$ 1.500
DJ / talent (2 selectors)−R$ 900
Production & sound−R$ 700
Door staff & security−R$ 600
Ticketing fee (~10% Sympla)−R$ 825
Content (Lens + boost)−R$ 250
NetR$ 2.410

Funnel Breakdown

Total reach required
impressions across all channels
6,112
Engaged (click/save/DM)
~9% of reach
550
RSVP or added to list
~12% of engaged
66
Tickets bought via channels
~35% of RSVPs
23
Guide-committed guests
the reliable core
102
Actual bodies in the room
80% show rate applied
120

Key insight: To source 23 tickets from cold channels you need ~6,112 impressions. To source the same from Guides you need 2 more Guides. Recruiting is always cheaper than advertising.

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